Delivering What We Promise

Communication is the foundation for success. Relationships with our clients are based on open dialogue, listening, understanding and mutual respect. We build trust through our collaborative approach and by delivering what we promise.

As your proactive partner, we strive to anticipate change. Therefore, we believe in life-long learning and ongoing professional development. We invest in cutting-edge technology and software to ensure that our clients are receiving the best service. We proudly adhere to the professional guidelines and standards of the graphic design industry as defined by the Registered Graphic Designers of Ontario.

If and when challenges arise, our philosophy dictates our positive “can-do” attitude. Integra Graphic & Web Design Studio is a solutions-based firm with the resources and enthusiasm to overcome any obstacle.

 

Kimberley Beggs R.G.D. – From our Creative Director

Simply Being Creative Is Not Enough...

I believe that my approach to design is very different from a lot of other creative directors and designers. I am creatively inspired by business problems and marketing challenges, rather than just simply the visual aesthetics. I am interested in the power of design and how it can effect and transform consumers emotions. To do this we need to get into the mind of our clients, and then the minds of their clients. These views are not always the same. We have to align that message. Once a clear vision of the message has been formed, that’s when the problem solving and design begins.

The Direction Of The Design…

Really the answers come from our clients, no one understands their business and needs like they do. Even if they don’t know it. It’s our job to draw out those answers. Design for business is like the clothes people wear. No two people are the same in how they wear their clothes. No two people are shaped the same. Design is no different…. It is custom tailored to the company brand, it’s values, it’s culture, goals, products, services, and customers. When we think of brand … it’s not only the clothes your company wears , but how you talk, walk, and are perceived by others. If done correctly that brand becomes an expectation that is fulfilled and a promise that is delivered. Walking the walk, and talking the talk if you will.. clients will believe in the that brand, that company and become loyal to them.

The Details Matter…

This is what sets us apart. The small details are so important to the design as a whole. When placing an image for example, we do the little things like insert colour corrections, We make things belong… not just placed. The details matter, especially in web design, where on a screen everything gets picked up; something small like a one pixel key line being off can make a difference. All the elements that can be added or left out need to be considered. How much is too much? Or not enough? Everything has a strategic importance.

From Our Clients Perspective…

There are a lot of things to know in this industry. There are those who know and those who pretend to know. This makes it very difficult for the client. We don’t profess to know all there is, we are constantly learning and evolving. The answer is through collaboration. The projects that we work on for our clients play a pivotal role in the direction and perception of their businesses. Countless hours and dollars are invested by our clients into their companies reputation and Brand. The quality of our work can effect that company as a whole. No one understands this reality more than our clients. It all boils down to trust. Trust that we can deliver on our promises –and we have to earn that trust.

The Solution…

We are personally invested. The goal is to become a part of that persons business…we design not for our own personal artistic expression… we become a player on our clients’ team. We can help pull the pieces of the marketing and communication puzzle together into an amazing finished product. That’s what inspires me… That’s what motivates me. “It’s not about us…we become a part of our clients team”

What Sets Us Apart…

We are business professionals with the technical and creative expertise to develop online and visual communications that meet business and organizational goals and objectives. As with any other discipline, you can’t hit the target if you don’t have clear goals and objectives. Mutual respect, trust and open mindedness create an environment for great things to happen. Intelligent solutions are seldom driven by style or aesthetics alone. Whether it is to fire the imagination, explain the complex or change perception – it is only when clear objectives and goals are developed that an effective communication strategy can be put into place. This strategy will drive a creative direction which builds meaningful bonds with your audience. Integra Design Studio Inc. listens to understand our clients business and apply that understanding visually, to achieve real communication results.