Product packaging contains more than just a product. Professionally designed retail products are wrapped in deep consumer
understanding and well branded promises.
Given that the majority of purchase decisions are made at the point of sale, it pays to do your homework. Packaging must support the brand of a product or company, cummunicate the contents and reflect lifestyle and values of the consumer.
Fulfilling Expectations and Delivering a Promise
Consumer needs and expectations greatly influence product packaging. The package is an extension of the product itself, and includes design concepts, merchandising elements and signage. It can represent the realization of the brand’s promise. By understanding your audience, Integra Graphic Design can favourably position your brand, subconsciously influence your clientele and deliver the product of choice.
For a free package design consultation contact Integra Graphic Design Studio now.